"Various issues related to the evolution of established regional brands-Examples of Shimonoseki Fugu and Akada Tomato-"
　　　　　　　　　　　　　　　　　　　　　　　　　
Purpose:
Many of our branding efforts are focused on how to achieve that goal, and there is not much consideration from the perspective of what is needed to further evolve products that have already successfully established a brand to a certain extent. Therefore, taking into account the cases of Shimonoseki Fugu and Akada Tomato, which represent Shimonoseki, we will discuss and examine the issues, organize individual issues related to Shimonoseki Fugu and Akada Tomato, and clarify common issues of established brands. Consider how the brand should be.

●Speakers (in alphabetical order)
Hideaki Emoto (Chairman, Akada Facility Subcommittee)
Yoshiharu Shiratake (Professor, Faculty of Agriculture, Saga University)
Rei Nakamizo (Reporter of Minato Yamaguchi Joint Newspaper Co., Ltd.)
Yoshihiro Yanagawa (former General Manager, Derivative Materials Department, Kuyaku Special Pharmaceuticals Business Department, Inc.)
Hiroshi Yokoyama (Professor, Shimonoseki City University)

●Coordinator
Hidetsugu Hamada (Director, Regional Co-creation Center, Shimonoseki City University)

Saturday, November 11, 2017
13：30～15：45

11/9
Thursday

"Safety" and "Safety" of environmental policy
Consider environmental risks from soil contamination
Lecturer: Associate Professor SUGA Masashi
* * * * * * * * * * * * * * * * * *
Concerning the relocation of the Tsukiji Market, Governor Koike said, "Toyosu is safe, but not safe." Not only the Tsukiji problem, but also ensuring "safety" related to soil contamination has become an important issue. In this course, we will explain "safety" and "safety" of environmental policies, taking the problem of soil contamination as an example.

Wednesday, October 4
18：30～20：00

Shimonoseki City University
2nd floor of the main building I-201 classroom

10/4
(first come, first served)
Participation on the day

Basic Chinese
Introduction to Chinese
Lecturer: Specially Appointed Teacher MA Sokei
* * * * * * * * * * * * * * * * * *
Learn about the basics of Chinese.
1. Chinese pronunciation (1)
2. Chinese pronunciation (2)
3. Chinese pronunciation (3)
4. Chinese pronunciation (4)
5. Chinese beginner's grammar and conversation
6. Chinese beginner's grammar and conversation
7. Chinese beginner's grammar and conversation
8. Chinese beginner's grammar and conversation

10/13、10/20、10/27、11/10、11/24、12/1、12/8、12/22
Friday (8 times in total)
16：30～18：00

Shimonoseki City University
Class II-301 Classroom on the 3rd floor of the main building

10/13

Japanese and fish food
Lecturer: Professor Hidetsugu Hamada
* * * * * * * * * * * * * * * * * *
"Fish away" has been featured in the media and other media, but in fact, the era when Japanese did not eat the most fish was the Meiji period. According to this historical fact, the ongoing fish separation reported by the media is not a major problem. The problem is qualitative fish away, and the media is wrong. In the course, we look back on the history of fish food that Japanese people have built up since the Yayoi period, sort out the depth of fish food culture, and examine the relationship between fish food that no one has mentioned and the principles of behavior and behavior of Japanese people.

What is communication?
Lecturer: Professor Hiroji Yokoyama
* * * * * * * * * * * * * * * * * *
In addition to explaining various issues related to communication, we will also explain how communication should be to avoid fraud damage.

About Abenomics
How far have you been able to overcome the Heisei deflation?
Lecturer: Associate Professor Hiroji Sugawa
* * * * * * * * * * * * * * * * * *
It has already been about five years since the implementation of Abenomics. As of 2017, of the three arrows, the first and second fiscal monetary policy has come to be appreciated. In this course, we would like to try a more careful explanation of Abenomics, including employment issues, in addition to positive and negative evaluations.

Scenery of Shimonoseki in the early modern era
Read from painting materials and foreigner Noriyuki Sanfu
Lecturer: Professor Shinichi Sakuragi
* * * * * * * * * * * * * * * * * *
You can see the scenery of Shimonoseki from paintings depicting Shimonoseki in the Edo period and photographs taken at the end of the Tokugawa period. In addition, let's give an overview of the prosperity of Shimonoseki, by superimposing the state of Shimonoseki, which foreigners such as Siebold wrote in Edo Sanfu Noriyuki.

Wednesday, December 13
18：30～20：00

Shimonoseki City University
2nd floor of the main building I-201 classroom

12/13
(first come, first served)
Participation on the day

General Culture C
Lecturer: Associate Professor AMANO Kaori and others
* * * * * * * * * * * * * * * * * *
In the referendum held in June 2016, U.K. chose to leave the EU. One of the reasons why the British people wanted to leave the EU even after abandoning their economic benefits was the public sentiment towards diversity, symbolized by immigrants and refugees. Of course, we human beings are different from race, ethnicity, language, religion, etc. The society in which the human beings constitutes is also extremely diverse. However, we are not necessarily easy to accept such "diversity" and often try to eliminate it. There are various "frictions", "controversy", "conflict" and "exclusiveness".
Therefore, in this course, we will focus on "friction", "controversy", "conflict" and "exclusiveness" in a wide range of human society, give an overview of its structure, and examine the factors behind it. Being able to understand and respect the "diversity" that you did not know or did not notice before will surely expand your worldview and enrich your relationships.

Ｈ29. 9/25～Ｈ30. 1/22
Monday (15 times in total)
16：30～18：00
※Please refer to the following for details of each session.

Shimonoseki City University
Lecture Block A 3F A-301 Classroom

10 people (first come, first served)

Deadline as soon as the capacity is reached

The application has been closed since the capacity has been reached.

"Understanding food poisoning such as Anisakis correctly"

Purpose: It is said that about 7,000 Anisakis food poisoning due to raw food such as horse mackerel and mackerel is said to be about 7,000 a year, and there is concern about "reputation damage" to sashimi without correct knowledge. How should consumers deal with it to prevent Anisakis food poisoning and to ensure that citizens can eat sashimi etc. with peace of mind as before without being affected by reputation? Since it is also a time when food poisoning occurs frequently, we will also call on market participants to participate and hold an emergency citizen university course on the theme of preventing food poisoning, such as introducing the analysis results of 97 human anisakisis cases.

Lecturer:
●Tetsuya Kono (Chief, Food Sanitation Section, Shimonoseki City Shimonoseki Public Health Center) ※The instructor has been changed due to circumstances.
●Atsushi Yamamoto (Professor, Faculty of Fisheries, Kagoshima University)

Wednesday, July 5
14：00～15：50

Large conference room on the 2nd floor of Karato-ichiba
(5-50 Karatocho, Shimonoseki City)

7/3
Monday

Management of NPO
What is it that everyone suffers?
Lecturer: Professor, Shimonoseki City University, KAWANO Yuji
* * * * * * * * * * * * * * * * * *
Consider the governance system unique to non-profit organizations and consider measures unique to non-profit organizations.

Thursday, May 25
18：30～20：00

Shimonoseki City University
2nd floor of the main building I-201 classroom

5/25
Participation on the day

Motives and Mechanisms of Decoration Results
~ With Olympus as the subject
Lecturer: Associate Professor, Shimonoseki City University, ADACHI Shunsuke
* * * * * * * * * * * * * * * * * *
This section provides an easy-to-understand explanation of the motives and mechanisms of powdered accounting, focusing on Olympus accounting fraud.

Wednesday, May 31
18：30～20：00

Shimonoseki City University
2nd floor of the main building I-201 classroom

5/31
Participation on the day

Sociology of Difficulty of Life
-Think from cases of crime and suicide
Lecturer: Yusai Yoshitake Lecturer, Fukuoka Prefectural University
* * * * * * * * * * * * * * * * * *
In living, people experience a variety of difficulties in living. For example, there are relationships, isolation, illness, minorities, and economic problems, which can lead to crime and suicide. In this course, we will discuss how sociology has been dealing with the problem of difficulty in living, cases of crime and suicide, and give lectures on the relationship between society and individuals.

Tuesday, June 27
18：30～20：00

Shimonoseki City University
2nd floor of the main building I-201 classroom

6/27
Participation on the day